A friend’s birthday is more than just a day they turn another year older — it’s an opportunity to connect with them and let them know you care. 

But, if you’re anything like most of us, thinking of what to write in a birthday card for a friend is easier said than done. Once you’re staring at the blank white card with pen in hand, deciding what to say to your friend on their special day might suddenly feel like Mission: Impossible.

5 Ways To Write Birthday Card Messages for a Friend

How do you know what to say in a birthday card to a friend? Well, there’s more than one “right” approach. The best card-writing strategy is to consider your friend’s personality and incorporate some of what makes your friendship unique. You can do this in many different ways.

1. Make It Personal

Start by thinking about what makes your friendship one-of-a-kind. If it helps, write down a list of some of the most meaningful experiences you’ve had with your friend. Did you bond over a shared love of a particular activity or a certain band? Have you had any adventures no one else would believe? Even a small reference to something unique about your friendship will remind your friend how much the relationship matters to you.

2. Say Something From the Heart

Friends do a lot for each other throughout the year; a birthday is the perfect opportunity to say “thanks!” Write a simple, straightforward message in their birthday card that lets them know how much you appreciate everything they do for you. Try to name a specific example to really show them their acts of kindness don’t go unnoticed.

3. Offer Some Encouragement

Even though a birthday is a cause for celebration, life’s troubles don’t always get the memo. If your friend is dealing with some difficult circumstances this year, writing a message in their birthday card could be the perfect opportunity to send some words of encouragement and remind your friend that they have people who love them and cheer them on.

4. Give Your Friend a Laugh

Humor is a cornerstone of many friendships. If you and your friend enjoy making each other laugh, don’t hesitate to crack a joke or two in their birthday message — birthdays are supposed to be fun, after all! One of the best ways to write a memorable birthday card is to combine a joke you know your friend will love with a heartfelt reminder that you appreciate their friendship.

5. End on a High Note

No matter what you choose to include in your friend’s birthday card message, be sure to end it on a high note. If you’re going to be celebrating with them, let them know you’re looking forward to it!

If you won’t be able to see them for their birthday this year, let them know you’ll miss them and hope they enjoy their day.

Still Not Sure What To Write in a Friend’s Birthday Card?

If you’re still not sure what to write in a friend’s birthday card, don’t stress. No matter what you choose to write, the best birthday message is one that feels like it could only have come from you. Think about exactly what makes your friend special and why you appreciate having them in your life. As long as your words are genuine (and you remember to have a little fun with it), your birthday card is sure to be a hit!

For more tips to help you write the perfect card, check out our complete list of writing resources!